Another Taking It to the Streets profile, our running series on the women whose beauty practices we keep coming back to. This installment: Marci Kays — and the kind of considered, restrained routine that makes everyday beauty look effortless.
The everyday five
Five products, used consistently. A great cleanser, a hydrating serum, a tinted SPF, mascara, and a lip color appropriate to the day. The discipline is in the consistency, not the count.
The investment items
A great brush — see our Mason Pearson post — and a real curling iron. The tools that outlast the products.
The takeaway
Most beauty routines fail not because of the products but because of inconsistent application. The women whose skin we admire are the ones who use the same five things every day for years.