Makeup

The color-matching service that came to cosmetics. Three Custom Color Specialists built its line on the premise that off-the-shelf shade […]

The supermodel-founded line that filled the foundation shade gap most luxury brands ignored. Iman Cosmetics built its complexion line for

Mineral makeup that performs like conventional makeup. Youngblood built its line on the premise that natural minerals could deliver the

The drugstore retinol that earned its way into dermatologist recommendations. RoC‘s Retinol Correxion line — and the sensitive-skin formulations specifically

Bite Beauty built a brand on a simple premise: lipstick should be safe enough to eat. Their formulas use food-grade

The clean cosmetics brand that proved minimalist makeup could compete on color payoff. RMS Beauty‘s Lip2Cheek is the multi-use cream

Self-tanner that doesn’t smell like self-tanner and doesn’t streak like self-tanner. Dr. Dennis Gross‘s Alpha Beta Glow Pad does both,

The makeup line that quietly proved Avon could compete on cool. mark. built its identity on direct-sales accessibility plus formulations

The right red is the cosmetics version of finding the perfect leather jacket — once you’ve got it, you wear

The Australian makeup line that built its reputation on the most extensive complexion shade range in the industry. Becca‘s foundations