Makeup

The color-matching service that came to cosmetics. Three Custom Color Specialists built its line on the premise that off-the-shelf shade […]

Editor’s update (May 2026): Iman Cosmetics continues to make foundation, currently in stick and liquid formats. The Iman Cosmetics Second

Mineral makeup that performs like conventional makeup. Youngblood built its line on the premise that natural minerals could deliver the

Editor’s update (May 2026): RoC continues to make the Retinol Correxion line. The Sensitive Skin variant has been retired in

Bite Beauty built a brand on a simple premise: lipstick should be safe enough to eat. Their formulas use food-grade

The clean cosmetics brand that proved minimalist makeup could compete on color payoff. RMS Beauty‘s Lip2Cheek is the multi-use cream

Self-tanner that doesn’t smell like self-tanner and doesn’t streak like self-tanner. Dr. Dennis Gross‘s Alpha Beta Glow Pad does both,

The makeup line that quietly proved Avon could compete on cool. mark. built its identity on direct-sales accessibility plus formulations

Editor’s update (May 2026): The Dior Addict Lipstick line continues, now in the refillable Dior Addict Hydrating Shine format. The

The Australian makeup line that built its reputation on the most extensive complexion shade range in the industry. Becca‘s foundations