I Love Cosmetics
The British indie cosmetics line that’s been quietly reinventing budget beauty. I Love Cosmetics built a brand on big personality
The British indie cosmetics line that’s been quietly reinventing budget beauty. I Love Cosmetics built a brand on big personality
Smashbox Studio Skin foundation review: the long-wear hydrating base (now Studio Skin 24 Hour), how it lasts without caking, who it suits, and where to buy it in 2026.
Smashbox Be Legendary lipstick review: the photo-studio brand’s creamy, primer-infused lipstick (now Be Legendary Prime & Plush), who it suits, and where to buy it in 2026.
Make Up For Ever HD Invisible Cover Foundation review: the makeup-artist-favourite HD foundation, now Ultra HD Invisible Cover, who it suits, and where to buy it in 2026.
Editor’s update (May 2026): Giorgio Armani has refreshed its luxury foundation line-up since this review, with the Designer and Luminous
Wet n Wild MegaLast lipstick review (shade Mauve Outta Here): the cult budget brand’s long-wear lipstick, why it punches above its price, and where to buy it.
Editor’s update (May 2026): NARS retired the Cream Eyeshadow pots in favour of the Eyeshadow Stick format. The closest current
Editor’s note: this post is from our archive. Shu Uemura’s false-lash range is still made and the brand’s signature design
Koh Gen Do review: the Japanese luxury brand’s HD heritage and Maifanshi Aqua Foundation, why makeup artists love the finish, who it suits, and where to buy it in 2026.