Makeup

The lipstick line every makeup artist owns and most consumers underestimate. YSL‘s Rouge Pur Couture is the case study in […]

The British indie cosmetics line that’s been quietly reinventing budget beauty. I Love Cosmetics built a brand on big personality

Smashbox‘s Studio Skin foundation is the long-wear formula that doesn’t read as a long-wear formula on skin. What it does

Smashbox‘s Be Legendary Lipstick line nails the formula problem most lipsticks fail: full pigment, comfortable wear, no dryness. The formula

Foundation that disappears on camera and on the street is rare. Make Up For Ever‘s HD Invisible Cover is the

My mom is the kind of beauty consumer who gets convinced of one foundation per decade. Giorgio Armani Designer Lift

Two dollars for a near-perfect mauve. Wet n Wild‘s MegaLast Mauve Outta Here is the proof that drugstore lipstick is

Editor’s update (May 2026): NARS retired the Cream Eyeshadow pots in favour of the Eyeshadow Stick format. The closest current

Eyelash serums are one of the categories where the gap between marketing and reality is the widest. Most of them

Editor’s note: this post is from our archive. Shu Uemura’s false-lash range is still made and the brand’s signature design