Makeup

The lipstick line every makeup artist owns and most consumers underestimate. YSL‘s Rouge Pur Couture is the case study in […]

The British indie cosmetics line that’s been quietly reinventing budget beauty. I Love Cosmetics built a brand on big personality

Smashbox‘s Studio Skin foundation is the long-wear formula that doesn’t read as a long-wear formula on skin. What it does

Smashbox‘s Be Legendary Lipstick line nails the formula problem most lipsticks fail: full pigment, comfortable wear, no dryness. The formula

Foundation that disappears on camera and on the street is rare. Make Up For Ever‘s HD Invisible Cover is the

My mom is the kind of beauty consumer who gets convinced of one foundation per decade. Giorgio Armani Designer Lift

Two dollars for a near-perfect mauve. Wet n Wild‘s MegaLast Mauve Outta Here is the proof that drugstore lipstick is

Savage is the NARS shade that talks me out of buying any other bronze cream eyeshadow. It is a warm

Eyelash serums are one of the categories where the gap between marketing and reality is the widest. Most of them

Shu Uemura false eyelashes are not in the average drugstore aisle, and that is exactly the point. The brand built