Editor’s update (May 2026): Original & Mineral (O&M) still makes the clean, sulfate- and paraben-free haircare reviewed here. The current Original & Mineral range on Amazon is the direct match.
“Clean haircare” is a crowded claim, but Original & Mineral — O&M to its fans — has been doing it credibly out of Australia for years, and it’s still going strong in 2026. The pitch is kinder formulas that don’t compromise on salon-grade results, built on native Australian botanicals you won’t find in most ranges.
What O&M actually is
O&M is an Australian-made clean haircare and professional colour brand. The formulas are sulfate-free and PETA-approved vegan, and the whole line is built around a “free-from” philosophy — skipping a long list of harsher ingredients while still aiming for the performance you’d expect from a salon brand. It started in the colour world (its professional, ammonia-free colour is a big part of the business) and extended that clean approach across shampoo, conditioner, treatments and styling. It’s the kind of brand that sits comfortably in both a salon backbar and a discerning home bathroom.
The clean, kind philosophy
What separates O&M from “clean” brands that feel like a compromise is that the kindness is the point, not an excuse for weak products. Sulfate-free cleansing is gentler on the scalp and far better for colour-treated hair, since sulfates strip both natural oils and colour molecules. Vegan, PETA-approved formulas mean no animal-derived ingredients or testing. And the professional colour side being ammonia-free reflects the same ethos end to end. For anyone who’s been trying to “clean up” their routine without downgrading their hair days, that consistency is the appeal.
The Australian botanicals
O&M’s signature is its use of native Australian plant ingredients — names like Lilly Pilly, Banksia Flower, Quandong, Tasmanian Sea Kelp and Davidson Plum. These aren’t just marketing flourishes: Australian botanicals are prized for their antioxidant content and hydrating properties, and they give the range a genuine point of difference from the same handful of ingredients everyone else uses. It’s a nice example of a brand leaning into where it’s from rather than chasing whatever’s trending globally.
Who it’s really for
O&M is an especially good fit for colour-treated hair, where sulfate-free, gentle formulas help colour last longer and stay vibrant. It also suits anyone deliberately choosing vegan, cleaner haircare, and people who want salon-quality results at home without a salon-sized ingredient compromise. With shampoo-and-conditioner pairs targeted to different concerns plus a styling range, there’s enough breadth to build a full routine — just match the pair to your main concern (hydration, repair, volume, colour protection).
How to use it
Pick your shampoo-and-conditioner duo by your primary need rather than buying across multiple ranges, and use them as a pair for best results. Shampoo at the scalp, conditioner mid-length to ends, and add a weekly treatment or mask if your hair is colour-treated, dry or damaged. The styling products are designed to layer over the wash routine, so you can keep the whole regimen within the brand if you like a coherent system. As with any sulfate-free line, give your hair a few washes to adjust if you’re switching from a heavier-lathering shampoo.
Is it worth it, and where to buy
For clean, vegan, salon-grade haircare with a genuine identity, O&M is well worth it — particularly if you colour your hair. You can shop the full range direct at originalmineral.com.au, and it’s also stocked through salons and Australian beauty retailers such as Adore Beauty. Start with the shampoo-and-conditioner pair that matches your main concern, and build from there.
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Frequently asked questions
Is Original & Mineral (O&M) still available in 2026?
Yes. O&M is still made in Australia and sold in 2026, direct at originalmineral.com.au and through salons and beauty retailers such as Adore Beauty.
Is O&M sulfate-free and vegan?
Yes. O&M’s haircare is sulfate-free and PETA-approved vegan, formulated on a clean, free-from philosophy with native Australian botanicals.
Is O&M good for colour-treated hair?
Very. Its sulfate-free formulas are gentle and help preserve colour, and the brand’s professional side is built on ammonia-free colour — so the whole ethos suits colour-treated hair.
What are O&M’s signature ingredients?
Native Australian botanicals such as Lilly Pilly, Banksia Flower, Quandong, Tasmanian Sea Kelp and Davidson Plum, prized for their antioxidant and hydrating properties.