This The A-List: Marla Malcom Beck, founder of beauty retailer Bluemercury — the woman who shaped how a generation of American women shop for beauty.
Founders of multi-brand retailers occupy a unique vantage in the industry: they see every product, every trend, every brand’s rise and fall. The routines they personally trust come from that vantage.
The retail-tested fundamentals
Skincare first, makeup minimal. The routines that hold up across a decade of new launches are built on basics, not novelty.
The recommendations
Vitamin C in the morning. Retinol at night. SPF every day. The trio that no new launch has yet replaced.
The takeaway
The retailer who has sold every brand still goes back to the basics. There’s a lesson in that.