This installment of Taking It to the Streets: Joana Bennett. A routine that’s been refined down to its essentials — the kind that you could replicate with a half-empty makeup bag and still come out looking right.
The thing about Joana’s beauty practice is how unfussy it is, and how little it telegraphs effort. The discipline disappears into the result.
The base
A hydrating serum, a tinted moisturizer, SPF. Three steps, three minutes.
Color
A pop of cream blush, a soft mauve lip. Two products, both multi-use.
The takeaway
If you can pack your daily routine into five products, you’ve optimized. Anything more is decoration.