Editor’s update (May 2026): Smashbox still makes Be Legendary — the line has since expanded into the Be Legendary Prime & Plush range. The current Smashbox Be Legendary lipsticks on Amazon are the direct match.
Smashbox was born in a Los Angeles photo studio, and its makeup has always been built to look good on camera — including its lipsticks. The Be Legendary franchise has been the brand’s lipstick mainstay for years, and it’s still going strong in 2026 in its current Prime & Plush form.
What Be Legendary is
Be Legendary is Smashbox’s signature lipstick line, and like the brand itself it’s built around a photo-ready, studio sensibility — rich, true color that reads well in person and on camera. Over the years the franchise has evolved; today it’s sold as Be Legendary Prime & Plush, which folds a primer right into the bullet so the lipstick grips and wears more evenly without a separate step. It comes in a broad shade range spanning nudes, pinks, reds and deeper tones, so there’s a version of almost any look you’re after.
What the lipstick does
The current Prime & Plush formula is the sweet spot a lot of people want from a lipstick: creamy and comfortable to wear, but genuinely pigmented rather than sheer. It’s infused with peptides and moisture-boosting ceramides, and the built-in primer helps color go on smoothly and stay put without the tight, drying feeling that high-pigment lipsticks can cause. The finish is a satin-leaning plush — not a flat matte, not a slippery gloss — which is flattering on most lip textures and easy to wear all day.
The evolution of the line
If you remember the original Be Legendary lipstick from years ago, the good news is the franchise didn’t disappear — it was refined. The move to Prime & Plush kept what people liked (the color payoff and the comfortable feel) while adding the built-in primer and skincare-style ingredients. That’s a sensible direction: rather than chasing a trend, Smashbox doubled down on making its core lipstick wear better and feel better, which is exactly what repeat buyers care about.
Who it’s really for
Be Legendary suits anyone who wants real color without sacrificing comfort — people who find liquid mattes too drying but want more payoff than a tinted balm gives. The built-in primer makes it a good pick if you struggle with lipstick feathering or fading unevenly. With such a wide shade range, it works for both everyday nudes and statement reds, so it’s an easy one-formula-fits-most option for a makeup bag.
How to use it
Apply straight from the bullet — the built-in primer means you don’t strictly need a separate lip primer — and blot and reapply for a more saturated, longer-lasting finish. For crisp edges on bolder shades, line the lips first. Because it’s a creamy, hydrating formula rather than a transfer-proof matte, expect to top it up after meals; that’s the trade-off for the comfortable feel. Exfoliating and moisturising your lips beforehand helps any lipstick apply more evenly.
Is it worth it, and where to buy
As a comfortable, pigmented everyday lipstick from a well-established brand, Be Legendary Prime & Plush is an easy recommendation — especially if drying mattes aren’t for you. It’s widely available: direct from smashbox.com and through Ulta, Macy’s, QVC and Amazon. Pick a shade or two to start — the formula is forgiving enough that it’s hard to go wrong.
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Frequently asked questions
Is Smashbox Be Legendary lipstick still sold?
Yes. The Be Legendary franchise is still sold in 2026 as Be Legendary Prime & Plush, available from smashbox.com and retailers including Ulta, Macy’s, QVC and Amazon.
What is Be Legendary Prime & Plush?
It’s the current version of Smashbox’s Be Legendary lipstick — a creamy, high-pigment formula with a built-in primer, peptides and moisture-boosting ceramides for smooth, comfortable, long-wearing color.
Is Be Legendary drying?
No — it’s designed to be the opposite. It’s a creamy, hydrating formula with ceramides and a satin-leaning finish, aimed at people who find liquid matte lipsticks too drying but still want real color payoff.
What’s the difference from the original Be Legendary?
The franchise was refined rather than discontinued. Prime & Plush keeps the color payoff and comfortable feel of the original while adding a built-in primer and skincare-style ingredients like peptides and ceramides.