Holiday gift sets carried the month commercially, the prestige industry stabilized for the year-end, and Black Friday delivered the cleanest beauty discount cycle in years.

Halloween hit its peak commercial scale, Allure Best of Beauty 2025 confirmed the year’s hero products, and the holiday gift-set previews delivered a tighter lineup than 2024.

Demna’s first Gucci runway delivered a darker beauty direction, NYFW reset Spring 2026 makeup, and the US Open carried tennis-coded beauty into a third defining season.

Back-to-school skincare went lower-tech, the US Open built tennis-beauty into a real category, and the prestige industry’s tariff-driven price reset settled into a new normal.

Wimbledon brought tennis-coded beauty back, Charlotte Tilbury and Rare Beauty layered summer launches on top of existing franchises, and the heatwave matte-skin conversation matured into routine.

The Rhode-into-e.l.f. integration began telegraphing, Sol de Janeiro launched a new Cheirosa scent, and the summer SPF category delivered the most credible mineral-tinted launches of recent memory.

The Met Gala’s Tailoring Black Style theme delivered a culturally specific carpet, e.l.f. announced its acquisition of Rhode, and Cannes anchored the European red-carpet beauty conversation.

Coachella sealed the chrome-and-glow festival look for another summer, tariff news rattled beauty importers, and Lady Gaga’s headlining set seeded a real return-to-camp makeup conversation.