Demna’s first Gucci runway delivered a darker beauty direction, NYFW reset Spring 2026 makeup, and the US Open carried tennis-coded beauty into a third defining season.

Back-to-school skincare went lower-tech, the US Open built tennis-beauty into a real category, and the prestige industry’s tariff-driven price reset settled into a new normal.

Wimbledon brought tennis-coded beauty back, Charlotte Tilbury and Rare Beauty layered summer launches on top of existing franchises, and the heatwave matte-skin conversation matured into routine.

The Rhode-into-e.l.f. integration began telegraphing, Sol de Janeiro launched a new Cheirosa scent, and the summer SPF category delivered the most credible mineral-tinted launches of recent memory.

The Met Gala’s Tailoring Black Style theme delivered a culturally specific carpet, e.l.f. announced its acquisition of Rhode, and Cannes anchored the European red-carpet beauty conversation.

Coachella sealed the chrome-and-glow festival look for another summer, tariff news rattled beauty importers, and Lady Gaga’s headlining set seeded a real return-to-camp makeup conversation.

The Oscars delivered a darker, more sculpted carpet, Glenn Martens’s Margiela debut moved the conversation forward, and the spring launch wave finally arrived with real product.