Wish Lists & Guides

Halloween crashed into pre-election anxiety, Allure Best of Beauty re-anchored the year’s product story, and the Estée Lauder earnings shock forced honest conversations about prestige beauty.

NYFW Spring 2025 backstage went all in on undone glamour, Charlotte Tilbury marked ten years, and the post-Olympics French houses pivoted into fall launch season.

The Olympics afterglow lingered, back-to-school skincare reset the under-25 market, and the morning-shed TikTok trend forced dermatologists into a corrective conversation that mattered.

The Paris Olympics pulled every French house into hyperdrive, Brat Summer turned acid green into a real beauty palette, and the heatwave conversation finally killed the dewy-skin trend for the month.

Sol de Janeiro’s Cheirosa 68 turned the summer-scent conversation upside down, Glossier finally shipped a real Pro Concealer, and the SPF reformulation arms race delivered a credible new generation.

The Met Gala turned Garden of Time into a couture beauty moment, Bridgerton’s third season rekindled Regency-coded makeup, and Bella Hadid’s Orebella made skin-friendly perfume a real category.

Rhode’s Pocket Blush finally landed, Coachella weekend stretched festival makeup into the mainstream, and the April 8 eclipse briefly turned the cosmetics aisle dark and metallic.

The Oscars revived the real red lip, Pat McGrath’s porcelain skin trickled to drugstore aisles, and the tween-Sephora conversation reshaped how we shopped this month.

Phoebe Philo Edit A2 lands, Sabato De Sarno recovers with his second Gucci show, NYFW Fall 2024 backstage, the Valentine’s red-lip discourse shifts to lip oils, mob wife continues.

The mob-wife aesthetic peaks, the post-holiday barrier reset goes mainstream, Naturium’s first E.l.f.-era launches, the strawberry-girl makeup trend, and body care becomes a year-round category.