August 2025 in Beauty
Back-to-school skincare went lower-tech, the US Open built tennis-beauty into a real category, and the prestige industry’s tariff-driven price reset settled into a new normal.
Back-to-school skincare went lower-tech, the US Open built tennis-beauty into a real category, and the prestige industry’s tariff-driven price reset settled into a new normal.
Wimbledon brought tennis-coded beauty back, Charlotte Tilbury and Rare Beauty layered summer launches on top of existing franchises, and the heatwave matte-skin conversation matured into routine.
The Rhode-into-e.l.f. integration began telegraphing, Sol de Janeiro launched a new Cheirosa scent, and the summer SPF category delivered the most credible mineral-tinted launches of recent memory.
The Met Gala’s Tailoring Black Style theme delivered a culturally specific carpet, e.l.f. announced its acquisition of Rhode, and Cannes anchored the European red-carpet beauty conversation.
Coachella sealed the chrome-and-glow festival look for another summer, tariff news rattled beauty importers, and Lady Gaga’s headlining set seeded a real return-to-camp makeup conversation.
The Oscars delivered a darker, more sculpted carpet, Glenn Martens’s Margiela debut moved the conversation forward, and the spring launch wave finally arrived with real product.
NYFW Fall 2025 ran a darker palette, Glenn Martens was confirmed at Margiela, and the Valentine’s lip-and-blush cycle turned out the most credible new launches of early 2025.
The new-year skincare reset got cleaner, Estée Lauder’s new CEO walked into the role on day one, and Schiaparelli’s January couture confirmed that maximalist red carpet beauty was here to stay.
Year-end lists confirmed what we’d been wearing all year, NYE looks finally moved past ‘clean girl,’ and the John Galliano departure from Margiela reset the runway-beauty conversation for 2025.
Wicked’s late-November opening turned green-and-pink into a real beauty moment, holiday gift sets did the heavy lifting, and the prestige industry quietly absorbed a leadership transition at the top.