May 2020 in Beauty
Two months into lockdown: The Inkey List Retinol Eye Cream is the surprise hit, Glossier closes its physical retail, and the fragrance category bottoms out.
Two months into lockdown: The Inkey List Retinol Eye Cream is the surprise hit, Glossier closes its physical retail, and the fragrance category bottoms out.
Lockdown month one: the retinol moment is real, gel-tox bridges salon visits, candles fill the fragrance role, and maskne becomes a real dermatology problem.
The pandemic arrives. Foundation goes in the drawer, hand cream becomes the hero, and Olaplex No. 3 starts flying off shelves as salons close.
Drunk Elephant D-Bronzi launches under Shiseido, Estée Lauder updates Advanced Night Repair, and the Valentine’s Day gift that actually works.
New decade, new routine. Charlotte Tilbury Pillow Talk Intense, Pat McGrath’s first foundation, the clean-girl January reset, and beauty brands responding to the Australian bushfires.
The year of consolidation: Shiseido bought Drunk Elephant, Estée Lauder bought Dr. Jart+, The Inkey List broke through, and contour officially gave way to skin-first.
Estée Lauder buys Dr. Jart+, Patrick Ta launches at Sephora, Pat McGrath Mothership V drops, and the smartest 2019 holiday gift sets at Sephora.
Drunk Elephant officially joins Shiseido, Olaplex No. 7 launches, Allure Best of Beauty winners, and the most wearable Halloween makeup of the decade.
Shiseido buys Drunk Elephant, NYFW Spring 2020 sets a quieter mood, and The Inkey List arrives at Sephora. Our complete September 2019 beauty guide.
August 2019 in beauty: the drugstore renaissance, the Drunk Elephant-Shiseido rumors, smart starter skincare, niche fragrance, the hand-care moment.