This installment of What’s in the Bag: Ari Gonzalez. The kind of bag whose contents change with the day’s plans — but whose anchors stay the same.
The pattern across our profile subjects: a small set of permanent residents joined by a couple of rotating seasonal items.
The anchors
Tinted SPF, a creamy lipstick, blotting papers, lip balm. The four items that ride along regardless of plans.
The rotators
A waterproof mascara if there’s a beach. A long-wear stain if there’s a long evening. A perfume rollerball when leaving for dinner.
The takeaway
Build your beauty bag like a wardrobe. A few classics, edited well; a couple of seasonal pieces. Nothing more.

