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Jewellery on a soft moody surface

Winter 2023 Jewellery: Independent Makers We’re Watching

The independent jewellery scene at year-end 2023 was the most mature we had ever seen it. Foundrae had completed its transition into household-name prestige. Sophie Bille Brahe was running unopposed in the pearl category. Anita Ko and Brent Neale continued to dominate the red-carpet conversation. And the wider quiet-luxury thesis that had reshaped fashion through the year had legitimised exactly the kind of considered, restrained jewellery that the indie designers had been making all along. We spent December putting together our year-end jewellery roundup focused on the designers we kept coming back to.

Foundrae closes a defining year

Foundrae had spent 2023 cementing its position as the prestige indie-jewellery brand of the moment. Beth Bugdaycay’s medallion-and-meaningful-symbol vocabulary had crossed from in-the-know to broadly recognised, the brand had grown into a serious wholesale business at retailers like Bergdorf Goodman, and the price points had crept up alongside the cultural recognition.

The brand’s most-photographed pieces through 2023 were the heavy hourglass medallion, the celestial-symbol pendants, and the stone-set rings that had launched through the summer. The expansion into more substantial, occasion-coded pieces had paid off — Foundrae was now the brand that the prestige-jewellery customer turned to for a meaningful purchase, the way they once might have turned to Cartier or David Yurman. The shift mattered because it confirmed that the indie-prestige consolidation we had been tracking in skincare was happening in fine jewellery too.

The pearl moment matures into a category

The pearl moment that started in 2021 reached its full prestige-category maturation through 2023. Sophie Bille Brahe remained the category leader — the Botticelli ring, the Trois Pearl earrings, and the brand’s expansion into chokers and longer pendant pieces all sold through holiday. Mizuki continued the Asian-pearl-and-gold approach. Anissa Kermiche kept her playful indie-pearl-and-sculpture position.

By year-end, the pearl conversation had clearly settled. Single-statement pearls had won over layered-pearl stacks. Sophie Bille Brahe had won the prestige tier. The mid-market (Mejuri, Catbird, Jenny Bird) had absorbed the trend into mainstream offerings. And the cultural reading was that pearls had returned to their actual purpose: a quiet, expensive, considered piece worn alone, the way the women in Old Hollywood films wore them.

Anita Ko and the red-carpet axis

Anita Ko had what was probably her best year for cultural visibility. The brand had appeared on Beyoncé during the Renaissance tour, Hailey Bieber across her year of magazine covers, and Jennifer Lopez at multiple Hollywood-event appearances. The signature lariats and diamond-shape pieces continued to define the brand’s quiet-Hollywood-luxury position.

Around Anita Ko, the broader LA-and-NY indie-prestige cohort had its strongest year. Brent Neale‘s colorful gemstone pieces kept appearing in fashion-magazine flat-lays. Jennifer Meyer‘s hammered-gold earrings remained the daily default for the prestige-jewellery customer. Lizzie Mandler‘s modernist work grew substantially. Sydney Evan‘s charm-heavy aesthetic continued to expand at retail.

Lab-grown diamonds at year-end

The lab-grown diamond category that had been crossing into mainstream-prestige through 2023 reached a clear inflection point by December. Brilliant Earth had grown into a serious public-company business. Vrai kept its prestige-indie position. Aether Diamonds continued its carbon-capture story.

By year-end, the lab-grown diamond category had grown enough that the natural-diamond market was finally responding with marketing pivots — the De Beers “natural diamonds are special” campaign had launched in summer 2023 and continued through the holiday season, and the price gap between lab-grown and natural at the entry level had widened to the point that mid-market consumers were openly choosing the lab option. We expected lab-grown to keep eating market share at the under-$5,000 price point through 2024.

Holiday jewellery gifting at three tiers

The holiday jewellery-gifting calendar settled into a clear three-tier structure by 2023. Under $200: Mejuri‘s solid-gold tiny hoops, Catbird‘s threader earrings, Jenny Bird‘s chunkier vermeil pieces. $200-$2,000: Sydney Evan, Jennifer Meyer’s smaller pieces, Sophie Buhai’s torque cuffs, Lizzie Mandler’s earrings. $2,000+: the prestige indies (Foundrae, Sophie Bille Brahe, Anita Ko, Brent Neale) plus the heritage houses for buyers wanting something more recognisable.

The three-tier structure mattered because it gave gifters a real ladder of options at every price point. The category had matured beyond the binary “drugstore costume vs Tiffany solitaire” of a decade earlier and into a sophisticated middle. The indie-prestige brands had quietly built the most interesting tier — the $500-$2,000 range where a real piece of solid-gold or solid-silver jewellery from a designer with a coherent vision was possible at a non-life-event price point.

Winter 2023 closed an exceptional year for independent jewellery. Foundrae had cemented its prestige position. The pearl moment had matured into a category. Anita Ko and the LA-NY axis kept dominating the red carpet. Lab-grown diamonds had crossed decisively into the mid-market. And the three-tier holiday-gifting structure had become the new normal. The designers we’ll be watching into 2024: Foundrae, Sophie Bille Brahe, Brent Neale, Anita Ko, Lizzie Mandler, plus the next wave of women-founded labels we expect to find through the year. We will see you on the first Tuesday of January for the start of 2024 in beauty.

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