An installment of our Tried and Tested Talks series — looking at the design houses, brand founders, and beauty figures who have shaped the way we think about how to look. This week: Diane von Furstenberg.
DvF’s design legacy — the wrap dress, the boldly-printed silhouette, the woman-built-for-women brand philosophy — has parallels in the way she’s approached beauty over decades: confident, signature-led, never trend-chasing.
The DvF beauty translation
What translates from the wrap dress to the dressing table is the same principle: pick something that flatters everything, in a confident execution, and wear it like it’s yours.
For your own routine
Find your wrap-dress equivalent in beauty. The single signature lip color, foundation finish, or signature scent that you wear like it’s been yours for years. Build outward from there.
The takeaway
Signature beats variety. Pick one thing that’s unmistakably you and let everything else play a supporting role.