November 2015 in Beauty: What We Were Loving
Kylie Lip Kit’s 30-second sellout, beauty Black Friday going prestige, deep-burgundy nails finally landing, Drunk Elephant earning the holiday slot, and the routines that got quieter and better.
October 2015 in Beauty: What We Were Loving
Halloween makeup at peak elaboration, Pat McGrath’s Gold 001 sellout, Olaplex No. 3 going home, holiday gift sets landing early, and the Sephora-vs-Ulta race we are watching.
Fall 2015 Fashion: What the Big Brands Showed
Marc Jacobs’s western reset, Céline’s quiet-luxury continuation, The Row hitting its prestige stride, Madewell’s contemporary breakout, and what we are watching for Spring 2016.
September 2015 in Beauty: What We Were Loving
September 2015 in US beauty: Allure Best of Beauty held real authority with Glossier/Drunk Elephant/Charlotte Tilbury/Olaplex wins, NYFW Spring 2016 went bare-faced, Kylie Cosmetics confirmed November launch, Charlotte Tilbury The Queen became the year’s carpet red, and fall foundation reformulations brought real upgrades.
August 2015 in Beauty: What We Were Loving
August 2015 in US beauty: YSL Cushion arrived with the widest shade range yet, back-to-school drugstore launches went bigger with Maybelline Vivid Matte Liquids and ColourPop, strobing remained the year’s technique, the post-summer skincare reset began earlier, and beauty-influencer culture hit a real tipping point.
July 2015 in Beauty: What We Were Loving
July 2015 in US beauty: Glossier Stretch Concealer arrived and confirmed the brand’s sustainability, the hot-weather makeup edit consolidated, hair masks crossed into the weekly routine with Olaplex No. 3 leading, Drunk Elephant continued building cult status, and beach-hair moved past salt spray.
Summer 2015 Jewellery: Independent Makers We’re Watching
Sophie Buhai’s quiet 2015 launch, Sophie Bille Brahe’s floating pearl, Anita Ko crossing into the editor consciousness, Jennifer Meyer’s personal necklace, and Catbird as the daily-stack default.
June 2015 in Beauty: What We Were Loving
June 2015 in US beauty: Olaplex No. 3 brought the salon bond-rebuilding treatment home, Pride 2015 brought the year’s loudest color amplified by Obergefell, self-tanner application got idiot-proof, body care expanded into prestige territory, and YSL Cushion confirmed a wider shade range for fall.
May 2015 in Beauty: What We Were Loving
May 2015 in US beauty: the Met Gala ‘China’ theme set a high-glamour bar, wedding-prep skincare narrowed further, Drunk Elephant became a real prestige force, Mother’s Day gifting consolidated around three answers, It Cosmetics CC+ crossed mainstream, and Memorial Day opened summer skincare.
April 2015 in Beauty: What We Were Loving
April 2015 in US beauty: Coachella dialed back 2014’s loudness, spring color tightened the prestige-versus-drugstore conversation, Drunk Elephant continued its Sephora momentum, the YSL Cushion confirmed for fall, and the hair-color conversation pivoted to balayage with Olaplex behind it.