Wish Lists & Guides

June 2021 in beauty: hot vax summer arrives, fragrance comes back into rotation, lip oils take over, the Olaplex IPO is officially in motion, and body care moves from serum to oil.

May 2021 in beauty: another sunscreen renaissance, the launch of Merit Beauty, Olaplex IPO whispers, and refillable packaging that was finally landing.

April 2021 in beauty: Rare Beauty’s Soft Pinch Liquid Blush goes viral on TikTok, K-beauty crosses over with Beauty of Joseon, and body care gets the skinification treatment.

The skincare conversation pivots back to peptides, Westman Atelier hits real scale, K-beauty’s TikTok wave widens, mineral SPF finally feels wearable, and bonders take over hair.

Ulta signs the 15 Percent Pledge, Rare Beauty Soft Pinch goes truly viral, Pat McGrath keeps dropping editions, and a real lipstick comes back to the counter.

Barrier repair takes the conversation back from the acids, Charlotte Tilbury settles into life under Puig, bodycare gets the actives treatment, and inauguration week returns the lip to centre stage.

A year-in-review for 2020 — the year skincare ate makeup, Olaplex’s commercial run, the industry reckoning over Black-owned beauty, and the small-purchase economy that defined the year.

Ariana Grande’s R.E.M. fragrance launches, Black Friday and Cyber Monday go fully digital, comfort scents take over, vitamin C reaches saturation, and the beauty advent calendar arrives in the US.

Allure Best of Beauty 2020 lands, holiday gift sets arrive three weeks early, election-anxiety wellness goes vertical, and indie skincare keeps moving up the conversation.

Rare Beauty arrives at Sephora with a mental-health mission, NYFW Spring 2021 goes fully digital, Westman Atelier hits its stride, and skincare turns to barrier health.