October 2024 in Beauty
Halloween crashed into pre-election anxiety, Allure Best of Beauty re-anchored the year’s product story, and the Estée Lauder earnings shock forced honest conversations about prestige beauty.
Halloween crashed into pre-election anxiety, Allure Best of Beauty re-anchored the year’s product story, and the Estée Lauder earnings shock forced honest conversations about prestige beauty.
Sabato De Sarno’s second Gucci, Phoebe Philo’s second drop, John Galliano’s final Margiela couture — Fall 2024 was the season the houses confirmed who they meant to be.
NYFW Spring 2025 backstage went all in on undone glamour, Charlotte Tilbury marked ten years, and the post-Olympics French houses pivoted into fall launch season.
The Olympics afterglow lingered, back-to-school skincare reset the under-25 market, and the morning-shed TikTok trend forced dermatologists into a corrective conversation that mattered.
The Paris Olympics pulled every French house into hyperdrive, Brat Summer turned acid green into a real beauty palette, and the heatwave conversation finally killed the dewy-skin trend for the month.
Foundrae kept the charm-necklace momentum, indie French houses like Yvonne Léon expanded US distribution, and the cuff bangle finally pushed the hoop out of editorial favor.
Sol de Janeiro’s Cheirosa 68 turned the summer-scent conversation upside down, Glossier finally shipped a real Pro Concealer, and the SPF reformulation arms race delivered a credible new generation.
The Met Gala turned Garden of Time into a couture beauty moment, Bridgerton’s third season rekindled Regency-coded makeup, and Bella Hadid’s Orebella made skin-friendly perfume a real category.
Rhode’s Pocket Blush finally landed, Coachella weekend stretched festival makeup into the mainstream, and the April 8 eclipse briefly turned the cosmetics aisle dark and metallic.
Sabato De Sarno settling at Gucci, Daniel Lee’s second Burberry collection, Phoebe Philo’s namesake brand finally landing — Spring 2024 was about new chapters at old houses.